Differences between 'Hard Sell' and 'Fast Sell'

Hard Sell is when the voice-over-talent emphasises key words and phrases within a script. A Hard Sell script comes close to being underwritten, which allows the voice-talent time to emphasise the client's name, sales gimmick, special offer, etc..

A Fast Sell script is one that's purposely overwritten to create a sense of urgency. The talent has to read it really fast to fit all your words into the time allocated.

('Overwritten' definition in context: crammed teeming full with many and lots of words) .

Sum up: Fast Sell - lottsa words, Hard Sell - not so many.
(If you label your scripts incorrectly our voice talent give runtime errors.)

For a normal 30 second ad, there should be no more than 75 words in the copy. For a 15 second ad, it's 35 words.
These are considered the industry standards. A softer sell would have less around 10 less words, and hard sell would have an extra 10 words.

Remember also, a phone number is not a word. Each number equals one word. 46391636 equals 8 words.